01↗
Brand Identity
Name, mark, voice, and system. We build identities that scale from a business card to a billboard — coherent in every context, recognisable at every size.
◈VANAILA ATELIER · DESIGN STUDIO●JAKARTA · TAKING ON NEW PROJECTS
Where brand
meets craft.
Vanaila Atelier is a boutique design studio creating identities, digital experiences, and visual systems for brands that want to be remembered.
●Boutique studio · Est. 2016 · 120+ brands shaped
[ WHAT WE MAKE ]Six disciplines.
Six disciplines.
One studio.
We don't try to do everything. We do these six things with uncommon care — to a standard most agencies reserve for their biggest clients.
02↗
Web Experience
Design-led custom builds. Not templates — bespoke sites that load fast, read clearly, and convert visitors into clients.
03↗
UI & Product Design
Interfaces for SaaS, mobile, and dashboard products. Figma-to-handoff with component libraries your developers will thank you for.
04↗
Creative Direction
For brands that need a guiding eye — not just execution. We take the creative lead on campaigns, photoshoots, and brand rollouts.
05↗
Motion & Digital
Animation that earns attention — not just fills silence. Explainers, micro-interactions, and social content that moves the brand forward.
06↗
Print & Collateral
Annual reports, decks, brochures, packaging. Physical brand materials designed with the same precision as your digital presence.
[ HOW WE WORK ]No black boxes.
No black boxes.
No surprises.
01Discover
We learn before we draw.
Every project starts with context — your market, your audience, your ambition. We ask the questions most studios skip, because understanding the brief deeply is the work.
- → Brand audit
- → Competitive landscape
- → Creative brief
- → Kick-off workshop
02Design
Iteration is the method.
Multiple directions, not one "solution." You see divergent thinking, then we refine toward clarity. No black-box reveals — you are in the room the whole time.
- → Concept directions
- → Design iterations
- → Weekly reviews
- → Prototype
03Deliver
We ship what works.
Every asset organised, named, and documented. Files your team can actually use without calling us every week. And post-launch, we are still around.
- → Master asset library
- → Brand guidelines
- → Dev handoff
- → Launch support
[ PRINCIPLES ]How we think
How we think
about design.
- 01Design earns its place. Every decision has a reason.
- 02Good craft is invisible. You notice it when it is missing.
- 03Complexity is a failure of thinking. Simple is harder.
- 04We work for the audience, not the award jury.
Have a project
in mind?
We take on a small number of projects at a time — intentionally. When you work with Atelier, you get the studio, not a junior who received your brief on their third day.